30 Exploration

Under a previous broker, this home spent 2 years on and off the market without finding its buyer in a hot sellers market. Once auctioned at $2.998,900. Ayumi’s warm engagement with every visitor, and consistent follow-up, turned casual interest into serious offers. Her eye for design added value in every detail. The sellers trusted Ayumi’s process, and the neighbors said the home felt completely different than before.

The Backstory

The home entered the market in February 2024, a time when it was still a seller’s market. Under the previous broker, it listed at $3,888,000. They later tried an auction style approach, listing at $2.998,900, and went on and off the market for 2 years, 314 days on market.

The Challenge

• A perceived $890K price cut that buyers could see

• A stale listing that had sat for up to a year, with most local buyers having already seen it

• A cooling market, rising interest rates, and hesitant buyers

• A 2008 build competing against nearby new construction

The Strategy

Ayumi’s design eye and understanding of what makes a home sell sets her apart. Value-adding recommendations such as updated light fixtures, well-placed chandeliers, and hands-on staging. Her pricing strategy, digital & physical media marketing, allowed for an aggressive relaunch approach. Ayumi never uses a lockbox, private showings or Open House weekend, and personally ensures the home always shows at its best. Ayumi’s warm engagement with every visitor, and consistent follow-up, turned casual interest into serious offers.